Mobile Ads Garage #3: Banner ad best practices

Ever wondered about the best ways to monetize with banner ads while maintaining a great user experience? If so, the Mobile Ads Garage is here to help. In the third episode, Andrew and Gary the Graphics Guy cover how to integrate banner ads into a mobile app’s UX, with a little help from Aunt Betty, hairless cats, and discount moose repellent. You’ll see detailed breakdowns of things to avoid, plus reliable best practices that you can take back to your own apps. As always, links to guides, samples, and other resources are included.

If you like the video, save the Mobile Ads Garage playlist to your YouTube Playlist collection and you’ll never miss an episode.

We’d love to hear which AdMob features you’d like to learn more about. The comment sections for the videos are open, and you’re welcome to toss out ideas for new episodes and examples you’d like to see. If you have a technical question relating to something discussed in one of the episodes, you can bring it to our support forum.

 - , Mobile Ads Developer Relations Continua a leggere

AdSense Mobile Best Practices

Il mobile è critico per il tuo business e continuerà ad esserlo; che tu abbia un blog sulla tua squadra preferita, un sito di un teatro o che tu stia vendendo i tuoi prodotti a potenziali clienti, assicurati che i visitatori del tuo sito abbiamo una buona esperienza di navigazione anche quando accedono al sito dai loro dispositivi mobile.

Basta pensare al fatto che più del 21% degli utenti internet usa lo smartphone più di tablet e computer per accedere al web. (Fonte: 2014 Google Consumer Barometer) Immagina quindi un utente che accede al tuo sito da un dispositivo mobile: è in grado di leggere la pagina facilmente e trovare le informazioni necessarie o la navigazione risulta difficile?

La versione desktop di un sito può risultare difficile da vedere e usare da un dispositivo mobile. Per navigare un sito non mobile-friendly, l’utente è costretto a stringere e zoomare la pagina per poter leggere i l contenuto e questo comporta un’esperienza di navigazione frustrante per gli utenti che sono quindi più inclini ad abbandonare il sito. Al contrario, un sito mobile-friendly è facilmente fruibile e leggibile.

Per fare in modo che un sito sia mobile-friendly, ci sono alcune regole di base da tenere a mente:

  1. Semplifica la navigazione  - Il 61% degli utenti di dispositivi mobili abbandona il sito se non visualizza immediatamente ciò che sta cercando. (Source: Google Mobile Ads Blog 2012)
  2. Sottoponi il sito a test – Scegli le metriche più rilevanti per te e per i tuoi utenti e sperimenta
  3. Crea coerenza tra i dispositivi – Semplifica le ricerche dei tuoi utenti, indipendentemente dal dispositivo utilizzato
  4. Accelera le operazioni – Il 74% degli utenti abbandona i siti web per dispositivi mobili il cui caricamento richiede più di 5 secondi  (Source: Google Mobile Ads Blog 2012)

Per quanto riguarda la monetizzazione del sito mobile, il posizionamento dei tuoi annunci è la prima cosa importante da considerare. Concentrati sulla creazione di un flusso tra i contenuti e gli annunci per garantire un’ esperienza utente eccezionale. Consulta i dati delle tue analisi per impostare gli eventi e scoprire i punti in cui gli utenti dimostrano di essere maggiormente ricettivi.

Di seguito alcune best practices utili per ottimizzare gli annunci da mobile:

  • Gli eCPM potenziali potrebbero aumentare se passi dalle unità pubblicitarie 300×50 a quelle 320×100
  • Fai in modo che un annuncio sbuchi Above The Fold per ottenere la migliore esperienza utente e ottimizzare i potenziali guadagni
  • Il collegamento con i social favorisce e semplifica la condivisione
  • Utilizza le unità pubblicitarie 300×250 per aumentare potenzialmente i tassi di riempimento e l’eCPM
  • Se utilizzi le funzioni migliorate negli annunci di testo, riduci i clic involontari spostandole unità pubblicitarie da 150 pixel dal contenuto

Il posizionamento migliore e la scelta dei formati più efficaci cambia a seconda del tipo di pagine e della lunghezza dei contenuti, in generale possiamo dire che:

  • nelle pagine di listing è consigliabile avere fino a tre unità 320×100;
  • nelle pagine articolo brevi, è utile avere un 300×250 che sbuca above the fold;
  • nelle pagine articolo lunghe la disposizione migliore vede un 320×100 above the fold e fino a due 300×250 below the fold.


Dal momento che il tuo sito è disegnato per gli utenti da mobile, anche gli annunci dovrebbero essere creati in questa ottica. Per questo considera l’opzione di usare annunci reattivi che ti permettono di ottimizzare la dimensione dell’annuncio a seconda delle dimensioni dello schermo sul quale vengono mostrati e si integrano perfettamente con un sito reattivo.

Scritto da Chiara Ferraris, Strategic Partner Manager 

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Sunset of MobileAd and MobileImageAd Ad Types

Starting June 2015, AdWords will no longer support WAP mobile ads for devices without a full-featured browser, including feature phones. At that time, the AdWords API will no longer support creation of new MobileAds or MobileImageAds. Any remaining ads with these types will stop serving and be converted into DeprecatedAds with status REMOVED. These changes will be visible in all supported versions of the API, though the DeprecatedAd.type field may be UNKNOWN until it can be added to the WSDL in a subsequent API release.

Historical performance metrics for any removed ads will still be available for download via the API’s AD_PERFORMANCE_REPORT.

Next steps
To reach the broadest set of mobile users with your campaigns, we recommend that you:

  • Recreate your ad in a non-WAP mobile ad format: Once you’ve created your ad in one of our new mobile-specific formats, you can drive more mobile traffic to your ads by setting mobile-specific bid adjustments. If you’d like to keep a copy of your original WAP mobile ads and their performance metrics, we recommend that you download reports for your original WAP mobile ad groups before June 1, 2015.
  • For Display Network-only campaigns: You can create mobile-preferred ads to target specific mobile platforms and mobile carriers for a campaign.

Still have questions? Feel free to visit us on the AdWords API Forum or our Google+ page.

Adam Ohren, AdWords API Team

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Les résultats de recherche Google sont désormais mieux adaptés aux mobiles

(Initialement posté sur le blog Webmaster Central)

Étant donné que de plus en plus d’utilisateurs se servent de leur appareil mobile pour aller sur Internet, nous avons modifié les algorithmes de la recherche Google afin de faciliter l’accès aux pages et applications adaptées aux mobiles. Nous avons apporté ces deux changements majeurs à la recherche Google pour que les utilisateurs puissent consulter des contenus multi-écrans, de manière encore plus simple.

1.  Des sites Web toujours plus adaptés aux mobiles dans les résultats de recherche

À partir du 21 avril, l’utilisation de l’ergonomie mobile en tant que critère de classement sera étendue à l’ensemble de la recherche Google sur mobile. Cette modification s’appliquera aux recherches sur les mobiles dans toutes les langues du monde et aura un impact significatif sur les résultats de recherche Google. Les utilisateurs obtiendront plus facilement des résultats de recherche pertinents, de grande qualité et optimisés pour leur appareil.

Pour vous assurer que vous êtes préparé pour ce changement, consultez le guide relatif aux sites adaptés aux mobiles et passez dès aujourd’hui au multi-écran. Vous pouvez tester les performances de votre site à l’aide des outils suivants :

Si vous possédez déjà un site multi-écran, consultez notre Guide de mise en œuvre multi-écran pour optimiser votre site afin de proposer la meilleure expérience d’utilisation et de monétisation possible. Consultez le Guide de l’optimisation du référencement pour mobile pour savoir comment optimiser l’affichage de votre site dans les résultats de recherche.

2.  Des applications plus pertinentes dans les résultats de recherche

Depuis peu, nous exploitons les informations d’applications indexées pour établir le classement des résultats de recherche Google qui s’affichent pour les utilisateurs connectés ayant installé ces applications. Par conséquent, le contenu des applications indexées peut désormais s’afficher en meilleure position dans la recherche Google. Si vous possédez une application mobile, renseignez-vous sur l’indexation des applications et autorisez l’affichage de ces informations dans les résultats de recherche Google.

De plus, les équipes Google Webmasters lancent la campagne sociale #MobileMadness. A destination principalement des PME, il s’agit d’un ensemble de ressources (vidéos, FAQs, conseil) créées pour vous aider à rendre votre site mobile-friendly.

Retrouvez à cette occasion l’équipe Qualité de la Recherche française dans un Hangout on Air pour répondre à vos questions le mercredi 25 mars, à 17h en France métropolitaine. Inscrivez-vous ici !

Posté par l’équipe Inside AdSense

(Auteurs du post d’origine : Takaki Makino, Chaesang Jung et Doantam Phan)

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AdWords API: Changes to how we report mobile click-to-call data

Starting the week of September 29, 2014, we’re changing the way we report mobile click-to-call data in AdWords API reports.

Currently, when you download a CAMPAIGN_PERFORMANCE_REPORT or ADGROUP_PERFORMANCE_REPORT with ClickType segmentation, mobile click-to-call data is reported as two separate click types:

  • A row with ClickType = CALL contains all the stats related to clicks, like Clicks, Impressions, Cost, etc.
  • A row with ClickType = MOBILE_CALL_TRACKING contains all the corresponding stats related to phone calls, like NumOfflineInteractions, NumOfflineImpressions etc, OfflineInteractionCost, etc.

Based on your feedback, we will combine these two click types into a single click type starting the week of September 29, 2014. The combined data will now show up on a single row: ClickType = CALL. As a result, you’ll no longer receive data for ClickType = MOBILE_CALL_TRACKING. This change will impact existing mobile click-to-call data, including historical performance.

If your applications use these report types to process mobile click-to-call data, make sure they account for this new data format. If you have questions or comments, let us know on our developer forum. You can also follow our Google+ page for updates about the AdWords API.

Anash P. Oommen, AdWords API Team


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A day in the life of a mobile line item (part 1)

Imagine for a moment that you’re a mobile line item. You’ve just been initialized locally, and all of a sudden you’re having an existential crisis — what makes you, you? How are you different from all the other line items? Sure your associated creative might be a bit different from other line items and you might have a few extra impressions allotted to your goal, but what truly makes you… unique? In this series of posts, we’ll take you on an incredible journey through a day in the life of a mobile line item — from how to target mobile to the actual delivery on a device.

Adding mobile specific targeting

It all starts similarly enough: you need a name, an order ID, start and end dates, a goal, and all the usual suspects — but wait, there’s more! Instead of just having custom criteria, ad units, and geo-targeting, you find that you also have TechnologyTargeting fields specified, like:

  • DeviceCategoryTargeting
  • OperatingSystemTargeting
  • MobileCarrierTargeting

Now, say you’re being created as a line item to advertise Android tablet cases. It doesn’t make much sense for you to be delivered to an iPad or an iPhone, so we need to add technology specific targeting.

To do so using Java, we would first set the DeviceCategory object with the targeting ID of the ‘Tablet’ category and the OperatingSystem object with the targeting ID of ‘Android’, both of which we’d pull from the PublisherQueryLanguage service:

    DeviceCategory deviceCategory = new DeviceCategory();
OperatingSystem operatingSystem = new OperatingSystem();

deviceCategory.setId(30002L);
operatingSystem.setId(501013L);

These would then be set on the DeviceCategoryTargeting and OperatingSystemTargeting objects:

    DeviceCategoryTargeting deviceCategoryTargeting = new DeviceCategoryTargeting();
OperatingSystemTargeting operatingSystemTargeting = new OperatingSystemTargeting();

deviceCategoryTargeting.setTargetedDeviceCategories(new DeviceCategory[] {deviceCategory});
operatingSystemTargeting.setOperatingSystems(new OperatingSystem[] {operatingSystem});

Finally, the Targeting object will have a TechnologyTargeting object set for DeviceCategoryTargeting and also OperatingSystemTargeting:

    TechnologyTargeting techTargeting = new TechnologyTargeting();
technologyTargeting.setDeviceCategoryTargeting(deviceCategoryTargeting);
technologyTargeting.setOperatingSystemTargeting(operatingSystemTargeting);

Targeting targeting = new Targeting();
targeting.setTechnologyTargeting(techTargeting);

Now what happens? You’re a line item that has a bit of technology targeting specified, but where are you off to next? Stay tuned for what happens next in – ‘A day in the life of a mobile line item, part 2.’

 - , DFP API Team


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Google AdSense + AdMob: A New Strategy to Improve Revenue for Gaming Apps

Editor’s note: re post from Inside AdSense blog. –Stan Grinberg

As the holidays approach, you can expect an increase in smartphone usage, especially in activity with gaming apps. Each year around this time, millions of new mobile devices are activated and billions of apps are downloaded. A recent AdMob study* also revealed that downloading and playing gaming apps are users’ top priority when getting a new smartphone, which represents a special opportunity for developers.

A new strategy for game-app developers can help them make the most of this increase in usage. Game developer Izumi Artisan used this strategy to increase his revenue by 60%, and so today we’ll share the details on how he achieved these results.



Step 1) Create a strategy guide for your game and post it on your website
Game guides, strategy manuals, and walk-throughs have become commonplace for gamers looking to get the edge or just take the easy path through a tricky section of a game. As a result, numerous third party game-strategy sites have popped up, and are attracting users in mass numbers.

This represents a great opportunity for you as a game developer, as you can create your own strategy or walk-through guide and host it on your website. There are many examples of successful game guides on the Web that you can use as a model when creating your own. The guides will vary in structure and length depending on the format of the game, so we suggest browsing a few to find the most suitable format. If there are already third-party guides competing for your users’ attention, try releasing the “Official” guide to separate yourself from the rest of the pack.

Step 2) Monetize your new website with AdSense
Creating great content and putting it on the Web is an important step for those looking to generate income online. To start earning revenue from your online content you can use AdSense to show highly relevant ads on your website.

With AdSense, advertisers will bid against each other to show their ads next to your content. The ads that appear are highly targeted, so they’re likely to be interesting to your visitors. AdSense also offers a number of great features including customization options to control the appearance, placement and type of ads that will show up on your site, as well as the ability to restrict the subject matter of the ads.

If you’re not already an AdSense publisher, sign up for a free AdSense account.

Step 3) Use house ads in AdMob to drive users to your new website
One of the most difficult pieces of building a successful website is attracting visitors. As a game developer, you have the benefit of an existing and engaged audience — your users. By taking advantage of this built-in audience you can quickly generate demand for your new web content…you just have to point them in the right direction.

You can do this by using AdMob’s house ad feature, which lets you display your own promotions to your users at no cost. By creating a “house ad” promotion for your new website and displaying it in an appropriate section of your game (i.e., on the home screen, or in-between game play, etc.), you can easily generate awareness for your web content while preserving a good experience for your users. The great part is, you won’t need to push a new version of your app since the house ad can be updated directly within the AdMob interface.



Sign up for an AdMob account here. It’s free.

Be sure to make the most of the app usage increase that comes with the holiday season by trying this strategy. Have these tips worked for you? Do you have other tips to share? Let us know in the comments!

Posted by Max Sack – Publisher Advocate

*Mobile Apps Consumer Study, AdMob and Parks Associates, Oct 2013


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Build an app to win awesome Google prizes in The AdMob Student App Challenge

Are you a student who loves to code or has a great idea for a mobile app? Maybe you’re building one right now. Imagine that one day your app could be seen by millions of users.

You’re invited to take part in The AdMob Student App Challenge, a mobile app contest open exclusively to students around the world. The goal is to build a great app (either Android or iOS), create a revenue stream using AdMob’s in-app advertising, and tell us about your experience in a written business report. You can either build the app on your own or form a team of up to five students.

To win the Challenge, you’ll need a great app and a good business strategy that focuses on how you manage the project, gain users and leverage AdMob. In the next few weeks we’ll be announcing the respected app industry leaders who’ll be on the judging panel.

We’ve got some awesome prizes if you win: The winning team will receive:

  • A 7-night trip to San Francisco with spending money, including a trip to the Google headquarters in Mountain View.
  • The winning app will be featured on the Google Play store and on the Play Store’s social channels (certain conditions apply).*
  • An opportunity to star in your own case study video to tell your story.
  • A Nexus 7 device for each team member.

As well as one overall winner, there’ll be a winner from each of the four global regions (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific), who’ll receive computing devices and an honorary mention on the AdMob website.

The Challenge starts today and you have until March 31, 2014 to build a winning app. Visit the AdMob website to learn more and to register. The winners will be announced in May 2014.

Follow the AdMob G+ page for regular updates and announcements.

Posted by Mike Schipper, Product Marketing, AdMob

*Only apps made available through the Play Store will have an opportunity to be featured. See the Official Rules for more details.


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Upgrade to the new Google Mobile Ads SDK for Android

The new Google Mobile Ads SDK for Android is now included as part of Google Play services 4.0.

As an Android developer, you’re probably familiar with Google Play services, a unified platform which makes it easy to integrate Google features into your Android apps, delivered through the Play Store and updated at regular intervals. Now that AdMob is part of the package, benefits include:

  • Seamless auto-updates: Changes to the Google Mobile Ads SDK for Android get pushed seamlessly to users through Google Play services. For most SDK updates you don’t need to update your apps each time it changes, saving you development time.
  • Take advantage of Google services: Implement features easily into your apps, such as Google Maps, Google Wallet and the Location API.
  • Better for users: Android users are saved the hassle of managing updates to multiple apps, because improvements can be received automatically in the background.

This new version of Google Play services supports devices running Android 2.3 and higher. We recommend updating your apps right away to make ongoing maintenance of your apps easier. Even if you develop for Android devices that don’t receive Google Play services, the Google Mobile Ads SDK is still compatible with those devices, the difference is that users won’t receive automatic updates. Also, please note, the SDK doesn’t currently support DFP, Ad Exchange or Search Ads for Mobile Apps but support is coming soon.

You can find the new SDK in the SDK Manager; follow these instructions to get it, and find the release notes here. If you have questions about it please post to the forum or check out our G+ page.

Posted by Vishay Nihalani, Product Manager, AdMob


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AdMob on Windows Phone 8

Today, we’re excited to announce the launch of a beta version of the AdMob SDK for Windows Phone 8 to help you monetize your Windows Phone 8 applications! The key features of this SDK include the ability to:
  • Create an AdMob banner view from code
  • Embed an AdMob banner directly in an XAML file
  • Show full-screen interstitial ads
  • Register for ad events such as succeeding or failing to receive an ad

This beta version of the SDK does not include the following features that are available on iOS and Android:

  • Ad Network Mediation
  • Support for DoubleClick for Publishers
  • Search Ads for Mobile Apps support
  • MRAID support

It should also be noted that Windows RT is not supported at this time.

You can get the Windows Phone 8 SDK from our downloads page, and check out the getting started guide for developer instructions. To register an ad unit, you’ll need to have upgraded to the new AdMob. Any questions can be directed to our developer forum, and be sure to stay tuned on the Google Ads Developers Plus page for news on all Google Ads developer products.

 - , AdMob Team


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