You watched Meghan Trainor perform “All About That Bass” 200+ million times on YouTube, sing it live for the first time ever and later with Jimmy Fallon and The Roots. Your views helped put the song at the top of the Billboard Hot 100 for weeks. And that’s all just for one song.
This week, we’re making it easier to find new music on YouTube and rock out to old favorites by launching a new paid subscription service called Music Key. It lets you watch and listen to music without ads, in the background or offline and is available already in the United Kingdom, Finland, Ireland, Italy, Portugal and Spain, with more countries to come soon. If you’re interested in getting more info on the beta, you can let us know at youtube.com/musickey.
Music Key represents a big step forward in our blossoming partnership with the music industry. We’ve struck new deals with the major producers, thousands of independent record labels, collecting societies and music publishers. Thanks to your music videos, remixes, covers, and more, you’ve made YouTube the place to go for the music fan.
YouTube benefits both the established musicians as well as newcomers, sending more than $1 billion.
Of course, YouTube is much more than music. Other types of content creators – from educational to comedy shows – also are finding an audience earning money in our partnership programs. More -one million channels today earn revenue through the YouTube Partner Program. Thousands of channels make six figures annually. We look forward to continuing to develop new online opportunities for Europe’s creators.
Posted by the YouTube Music team, which recently watched “Michael Jackson – Wanna Be Startin’ Somethin’ – YouTube Mix.”
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